Building your business requires a strong “inner game.”
Every winning sports coach has put his own spin on what he considers crucial to success. Each has made his or her mark with what it takes to dominate their sport.
Don Shula's Everyone's a Coach: The Business Secrets of High Performance Coaching is an excellent book on leadership and winning from an extremely successful businessman and NFL coach.
In his book, Shula lays out what he considers the five most important qualities of a leader using a simple acronym COACH:
Confidence-driven (never compromise your beliefs) Over-learning (practice until it's perfect) Audible-ready (know when to change) Consistency (respond predictably [...]





